La Route Du Ventoux

20 Ans de Passion Pour Le Vélo

Our Background

SARL DU GEANT aka LA ROUTE DU VENTOUX is a company owned by founder Jean-Michel Hurter and the Swiss-based company Musette. 2020 will be the 20th anniversary of the creation of La Route Du Ventoux Shop which was originally based in Carpentras before moving to Bédoin in 2006, when we sensed that by installing our premises right at the start of the mythical climb we would connect with cyclists from all over the world.

Our Philosophy

We have always believed in working with only a few but the best companies in the industry. That's the reason why you will never find a great number of bike brands in our shop. We've always been faithful to one or two brands at the most. For years it was only TREK and since 2019 we've added the prestigious Italian manufacturer PINARELLO to our range.

It is the same with all the other products you will find in our shop.